Red Ocean Traps (Harvard Business Review Classics)

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As established markets become less profitable, companies increasingly need to find ways to create and capture new markets. Despite much investment and commitment, most firms struggle to do this. What, exactly, is getting in their way? World-renowned professors W. Chan Kim and Renee Mauborgne, the authors of the best-selling book Blue Ocean Strategy have spent over a decade exploring that question....

By W. Chan Kim
File Size: 707 KB
Print Length: 64 pages
Publisher: Harvard Business Review Press; Reprint edition (May 30, 2017)
Publication Date: May 30, 2017
Sold by: Amazon Digital Services LLC
Language: English
ASIN: B06XG5Q4WP
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Format: PDF ePub TXT ebook

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