Marketing 4.0: Moving from Traditional to Digital
Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention...
By Philip Kotler
File Size: 5214 KB
Print Length: 200 pages
Page Numbers Source ISBN: 1119341205
Publisher: Wiley; 1 edition (November 17, 2016)
Publication Date: November 17, 2016
Sold by: Amazon Digital Services LLC
Language: English
ASIN: B01MXMZE4T
Text-to-Speech: ::::
X-Ray:
Word Wise: Enabled
Lending: Enabled
Format: PDF Text djvu ebook
Reviews:
Written with clarity and common language, this book is a good read mostly for those that struggle to understand how digital technologies are reshaping marketing principles. However, I expected a little more, given the authors' background. Indeed, there is not much novelty in the ideas presented in t...
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