De la marque au branding : Vers un nouveau modèle : le cloud-branding (Marketing - Communication) (French Edition)

 De la marque au branding : Vers un nouveau modèle : le cloud-branding (Marketing - Communication) (French Edition) PDF

La marque, trop souvent cantonnée au corporate, est devenue une activité transversale, une pratique à part entière nommée branding. Le branding occupe une place fondamentale dans la réflexion stratégique des entreprises, car il est à la fois la base du projet d'entreprise en amont et le socle des stratégies opérationnelles de marketing et de communication en aval.Tout en rappelant les fondamentaux...

By Monique Wahlen
File Size: 2361 KB
Print Length: 257 pages
Publisher: Dunod (September 26, 2012)
Publication Date: September 26, 2012
Language: French
ASIN: B009I6NRFC
Word Wise: Not Enabled
Lending: Not Enabled
Enhanced Typesetting:
Format: PDF ePub TXT book

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  • De la marque au branding : Vers un nouveau modèle : le cloud-branding (Marketing - Communication) (French Edition) epub
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