An Approach for Market Segmentation using Customer Pain Points

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Market segmentation plays a crucial role in design and development of the product. It separates a large number of customers into meaningful groups who share similar characteristics, requirements and behaviors. This is mainly used to match diverse customer needs or to deploy resources effectively. Hence, it enables companies to increase the opportunities of market success. Market segmentation can b...

By Balamurugan Rengeswaran
Paperback: 52 pages
Publisher: LAP LAMBERT Academic Publishing (August 29, 2017)
Language: English
ISBN-10: 6202024259
ISBN-13: 978-6202024259
Product Dimensions: 5.9 x 0.1 x 8.7 inches
Format: PDF Text djvu book

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  • An Approach for Market Segmentation using Customer Pain Points pdf
  • Download An Approach for Market Segmentation using Customer Pain Points pdf
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  • 978-6202024259 pdf
  • Download 6202024259 pdf

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