An Approach for Market Segmentation using Customer Pain Points
Market segmentation plays a crucial role in design and development of the product. It separates a large number of customers into meaningful groups who share similar characteristics, requirements and behaviors. This is mainly used to match diverse customer needs or to deploy resources effectively. Hence, it enables companies to increase the opportunities of market success. Market segmentation can b...
By Balamurugan Rengeswaran
Paperback: 52 pages
Publisher: LAP LAMBERT Academic Publishing (August 29, 2017)
Product Dimensions: 5.9 x 0.1 x 8.7 inches
Format: PDF ePub djvu ebook
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